Case Study: CSMA

Client: CSMA Club (Civil Service Motoring Association)

Project: CSMA Club Big Weekend

Budget: 5K

Objectives: To raise awareness and boost ticket sales for the first ever CSMA Club Big Weekend event within a six week period

Strategy:

To use all available communications channels taking in to account the six week deadline from campaign start to the event

Focused on showcasing all elements of the Big Weekend and the benefits of CSMA Club membership

Engage with existing, new and non-members to generate ticket sales and increase membership

Challenges:

Tactics:

Focus on relevant social media platforms to create instant buzz, combined with targeting regional press to help boost local and niche awareness

Identification, set up, management and driving force of key channels:

Key Achievements:

Details on the event:

The CSMA Club Big Weekend is the biggest CSMA Club member event of the CSMA Club annual events calendar. Taking place on 28th and 29th August over the Bank holiday weekend, come and enjoy the ultimate family day out this summer and experience all that CSMA Club has to offer.

Spread over two days the Big Weekend features all of the thrills, entertainment and hospitality of the best CSMA Club special events plus a whole lot more. CSMA Club will be hosting the Dunlop Great and British motorsport festival, an exciting mix of British racing includes the Mini Challenge and SR3 Championships.

More than just a racing event, the Big Weekend features activities and entertainment for all the family including:

Testimonial: “We chose Sociabull to help support us in driving awareness and ticket sales for our first ever CSMA Club Big Weekend event because of their enthusiasm, can-do attitude, approach and experience,” comments Abigail Pardey, Marketing Manager, CSMA Club.  “It was clear from our first meeting that the team had done their homework, the strategy they put forward was clear, concise and clever in combining traditional PR methods with social media channels to ensure all audiences were covered in a targeted manner, maximising all opportunities within the given deadline.”

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Sociable: adj 1 friendly or companionable. 2 (of an occasion) providing the opportunity for friendliness and conviviality.

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