Case Study:

Client: Volvo Cars

Project: Volvo Dealer SEO Workshop

The Sociabull team held an SEO workshop for Volvo dealerships to talk them through the basics of SEO and show them how they can make their websites help drive traffic on to their forecourts, letting the sales team focus on driving cars back off.

Highlights:

• Completely interactive workshop lasting half a day
• Having the different members of Volvo in one room meant that they could share experiences and support one another
• Fact sheet supplied for follow up work
• Performance review meeting booked in the diary

Objectives:

• To give an overview of SEO basic principles and simple tactics
• To critique dealer’s current websites, giving guidance on areas of improvement
• Application of the basic principles

Workshop Overview:

Part 1:

• What is SEO
• Why it is important
• The basic principles
  • Accessible content
  • Key words
  • Frequency/quality/relevant content
  • Links
  • Social Media

Part 2:

• Practical session
• Round up
• Questions

Testimonials:

“Thanks Martin & Victoria; we all found it very thought provoking!” - Helen Davis - Dealer Support Manager
Sales, Volvo Car UK Limited